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Empowering Your Salon's Success with Expert Guidance

Hair Salon Consultancy Across the UK

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Welcome to AJ Salon Consulting Services

With over 20 years of experience in the salon industry, Attilio brings unparalleled expertise and passion to help you elevate your business. As a renowned stylist and salon owner, Attilio has transformed salons into thriving spaces where creativity meets profitability. Now, with his consulting services, he offers salon owners the opportunity to benefit from his knowledge, ensuring your salon not only stands out but also grows into the successful business you deserve.

Take advantage of the consultation service with the first 30 minute being free of charge to discuss how AJ Consulting can help you make your salon more profitable. Tailored services, from salon operations optimisation to in-depth staff training, are available to support your growth.

Attilio brings his unique expertise and proven success formula, Make Salon Profitable (MSP), to salon owners, freelancers and mobile hairdressers across the UK. Having run a successful Toni&Guy franchise for 15 years, Attilio understands what it takes to elevate a salon’s profitability.  AJ Consulting offers tailored services designed to help you grow your business, from operations optimisation to in-depth staff training.

Why Choose AJ Consulting?

Running a salon isn’t just about excellent haircuts, it’s about mastering profitability, optimising business operations, and creating a memorable customer experience.

Attilio’s hands-on industry experience enables him to offer advice that directly addresses the needs of your business, providing quick, impactful solutions that transform your salon’s performance.
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Testimonials

Mike S.

In my new NVQ teacher career he helps me with new way of teaching in many occasions.

Mike S.

Gabriele M.

There is noone else out there helping for developing freelancer hairdresser business AJ is the way forward.

Gabriele M.

Christopher R.

What an eye opener, Attilio explained how to set up wages and commissions in a fair and profitable way. He also broke down all my salon costs and made it more efficient.

Christopher R.

Robert J.

I always look forward to my 4 weeks meeting with Attilio, he always gives good tips. I now know how to read my balance sheet.

Robert J.

Elena N.

Attilio helped me greatly how to run my salon as I am not a hairdresser.

Elena N.

What We Offer

At AJ Consulting, we offer a comprehensive range of services designed to help your salon flourish. Whether you're looking to refine your business model or enhance the skills of your team, we provide tailored solutions to meet your unique needs.

idea

Salon Strategy Development

  • Attilio helps you craft a unique strategy that reflects your brand’s personality, attracts loyal clients, and stands out in a competitive market.
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management

Business Operations Consulting

  • Streamline your operations for efficiency and cost-effectiveness. From appointment systems, P&L management to stock management, we guide you on best practices to run your salon smoothly.
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hair-cutting

Staff Training & Development

  • Attilio offers bespoke training sessions for your team, ensuring they are motivated, skilled, and aligned with your salon’s vision.
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social-marketing

Marketing & Branding

  • Build a strong brand identity and reach your target audience through impactful marketing strategies that drive traffic and boost sales.
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customer-retention

Client Retention & Growth

  • Learn how to not only attract new clients but also turn them into repeat customers through exceptional service and engagement strategies.
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1.

Salon Strategy Development

Transform Your Vision into a Profitable Reality

Creating a successful salon starts with a solid strategy. We’ll work with you to define your vision, values, and goals, shaping them into a business plan that drives both creativity and profit. Attilio will help you assess your current position and craft a roadmap for future growth. From setting clear financial objectives to identifying your target market, we ensure every aspect of your salon aligns with your business goals.

Key Benefits:

  • Personalised business strategies aligned with your salon’s brand
  • Step-by-step guidance on achieving financial growth
  • Financial focus around staff commission, targets and staff performance analysis
  • Tailored advice on positioning your salon in a competitive market

2.

Business Operations Consulting

Maximise Efficiency, Minimise Hassle

Running a salon involves balancing many moving parts, from booking systems to inventory control. Attilio helps you streamline these operations to ensure your business runs like clockwork. Whether it’s improving your appointment management system or optimising stock levels, we offer insights into the latest tools and processes to keep your salon running efficiently. We also provide advice on reducing overheads without compromising on quality, so you can boost your bottom line.

Key Benefits:

  • Improved booking and scheduling systems
  • Optimised inventory management for cost control
  • Enhanced day-to-day operational efficiency

3.

Staff Training & Development

Inspire, Empower, and Grow Your Team

Your team is the backbone of your salon, and their skills and attitude are what keep clients coming back. Attilio provides bespoke training tailored to your team’s needs, focusing on everything from cutting-edge techniques to customer service excellence. With a background in hands-on salon work, Attilio understands the importance of nurturing talent and creating a motivated team. We help you foster a positive work culture that encourages growth, creativity, and loyalty among your staff.

Key Benefits:

  • Bespoke staff training programmes to suit all skill levels
  • Focus on advanced styling techniques and customer service excellence
  • Motivational strategies to keep your team engaged and productive

4.

Marketing & Branding

Build a Brand That Clients Can’t Resist

In today’s crowded market, it’s essential to have a strong brand and an effective marketing strategy that resonates with your target audience. Attilio will work with you to develop a brand identity that reflects the essence of your salon, ensuring consistency across your marketing efforts. From designing a compelling online presence to creating campaigns that attract new clients, we offer insights into digital and traditional marketing strategies to drive footfall and increase bookings.

Key Benefits:

  • Development of a unique brand identity that stands out
  • Strategic marketing campaigns to attract and retain clients
  • Advice on SEO and optimising your salon website for Google

5.

Client Retention & Growth

Turn First-Time Visitors into Loyal Clients

Attracting clients is only half the battle, keeping them coming back is the real key to long-term success. Attilio provides strategies that focus on enhancing the client experience to build lasting relationships. From loyalty programmes to personalised service initiatives, we help you develop ways to ensure clients feel valued and keep returning. We also offer advice on managing client feedback and using it to further improve your services.

Key Benefits:

  • Client retention strategies that build loyalty
  • Development of personalised customer experiences
  • Creation of effective loyalty and referral programmes
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How We Can Help

Whether you’re looking to launch a new salon, revitalise an existing one, or simply enhance your daily operations, AJ Consulting offers actionable solutions. We work closely with you to understand your goals and challenges, providing a roadmap for success that is customised to your needs.

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About Attilio

AJ ConsultingWith a career spanning over two decades in the salon industry, Attilio is a true expert in transforming both salons and the teams that power them. Starting as a stylist and working his way up to owning and managing successful salons, Attilio understands the challenges that salon owners face, from building a loyal client base to managing the day-to-day operations. His passion for creativity, combined with his deep understanding of the business side of the industry, makes him the perfect consultant for any salon looking to grow.

Attilio’s approach to consulting is grounded in hands-on experience and a genuine desire to help salon owners succeed. Having worked with a wide variety of salons, from boutique setups to large-scale operations, he has developed a unique skill set that allows him to offer practical, tailored advice. Attilio is committed to helping salon owners not only overcome their challenges but also seize new opportunities to increase revenue, enhance customer satisfaction, and cultivate a motivated, high-performing team.

What sets Attilio apart is his ability to see the potential in every salon, regardless of size or market. He believes in working closely with his clients, building long-lasting relationships based on trust and mutual respect. Whether it’s providing strategic direction, improving operational efficiencies, or nurturing the talents of salon teams, Attilio’s ultimate goal is to help salon owners create thriving, profitable businesses that stand the test of time.

A Trusted Partner in Your Salon’s Journey

Attilio’s approach is hands-on and collaborative. With a deep understanding of the pressures salon owners face, his advice is practical, grounded in real experience, and designed to drive results. Whether you need help with your day-to-day operations or a complete business transformation, Attilio is committed to helping you succeed.

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